The context
- 1.6 billion adults overweight and 400 million obese in 2005 (WHO)
- 2.3 billion adults overweight and 700 million obese in 2015 (WHO)
- 285 million people with diabetes; 400 million by 2025 (IDF)
- Consumers increasingly concerned by their health, weight and wellbeing
- Highest growth for products with:
- Lower calories and less fat
- No added sugar or sugar free
- Nutritional and functional benefits
- Other health benefits
Consumers however are not ready to compromise on taste.

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Sweetwell is perfect for all your products
- Chocolate
- Cakes
- Cookies
- Waffles
- Caramel
- Ice cream and sorbets
- and many others.
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Sweetwell is like sugar, but with:
- Lower calories and less fats
- Lower glycaemic response
- More fibers
Sweetwell allows you to enjoy sweets in a healthy way without feeling guilty.